Monday, 26 October 2009

Fashion News: Olsenboye

The Olsen twins are expanding their clothing exploits to run the entire price gamut. With the high-end luxury lines The Row and vintage inspired Elizabeth and James thriving, Mary Kate and Ashley are starting on their latest label Olsenboye for J.C. Penney.

Now that the girls are undeniable style icons and have more design experience in their arsenal, Olsenboye will hopefully feature more design quality in their teen-tween line than the Wal Mart deal from a few years back. The Olsenboye line will carry casual sportswear and feature dresses, tops, bottoms, jackets, shoes, and accessories ranging from $20-50.

Peace signs are a running theme from the first looks. The collections will feature designs inspired by different cities.

Available in select J.C. Penney stores November 6 and everywhere in February. But starting today, New Yorkers get a sneak peak of the entire collection plus goodies cupcakes, balloons, and pins by hopping on the pink Olsenboye "treat truck".

Verdict: Not too impressed.
A couple more styles available HERE.

Sources: ABC, WWD, JC Penney, OlsenBoye