Tuesday, 27 October 2009

Project Ethos Fashion+Music+Art


Saturday I took to the red carpet and had my first taste of the paparazzi at Project Ethos (click here) an evening featuring emerging fashion designers, musicians, and artists. Hosted at the Hollywood House of Blues on Sunset Strip, Project Ethos is known as an incubator of emerging talent, and first showcased many successful artists including LMFAO and Colbie Caillat. Events such as Project Ethos set Los Angeles fashion week is apart from the renown New York and Paris fashion weeks in that it's centered around discovering burgeoning talent not just the most established names.

After an inspection of the top floor, which was dedicated to artists who displayed their recent works ceiling to floor, I headed over to the meet and greet with the fashion designers. And here's a recap of each of each of the designers and their runway collections with video clips!

The fashion show opened with LICARI by Jazmin Whitley. After following LICARI the past few years on MySpace, it was exciting to finally see the collection in 3-D! And did she set the bar high for the 6 designers to follow.

Stay tuned for my in-depth interview with Jazmin in a later post!

Briefly meeting the petite designers behind GOCI (click here), you wouldn't expect anything less than sweet and ladylike. The name Goci comes from the first two letters in the first names of the designers Golnessa Farmanara and Cindy Ayvar. Using a pale pink, beige, and white color theme, Goci delivered a prim and proper collection with silky dresses, jumpsuits, and pencil skirts accessorized by delicate gloves, lace headpieces, and pearls, lots of pearls.

Check out the short clips from the show with details of the ruffles and bunched fabric.

Backstage with Cindy with a detailed shot that shows off the intricate folds on the dress.

Next in the lineup was RINA PALMA (click here) whose collection came in shades of yellow, jade, and olives. There were a full range of long dresses, cocktail dresses, bathing suits, coverups, tops, and bottoms.

This Indian sari-styled coverup for the bathing suit was my favorite piece in the Rina Palma collection.

PRIVATE ARTS (click here) is a modern intimates line with a creative twist on artistic expression!

A quick conversation with the designer Eleonore Santos reveals that the GARDEN PARTY (click here) Spring 2010 collection was inspired by her worldly tastes and international travels. The floaty fairy dresses were inspired by "antiques, especially by Portobello Market" with strong vintage influences. Before the show Eleonore set up a meet-and-greet table decked out with teapots, flowers, and bird cages, all very representative memorabila of the Garden Party line.

The heavy use of pastels in the collection evoked a feeling of childish innocence and fairytale stories. This babydoll dress with off the shoulder sleeves reminds me of Alice and Wonderland.

After the show Eleonore showed me some of her designs.

Eleonore doning bundles of hydrangeas in her hair.

No need for petticoats here. This skirt has so much structure.

If Garden Party was the most appropriately named collection, than COWGIRL HEAVEN (click here) definitely takes the cake for, overheard, "worst name". Expecting to get plenty of cowboy boots, plaids, denims, fringe vests tackily combined with the likes of angel wings and halos, I was very surprised to find that the clothes were nowhere reflective of the name. What I did see was a collection of juniors homecoming and prom dresses and a very well choreographed runway show with models synchronizing their twhirls and turns.

The designer explained to me after the show that the Cowgirl Heaven name was chosen before she began designing, with the phrase coming from a sentimental souvenir she owns.

Street Youth Culture From Unwanted Kids aka SYC FUK (click here) losed up the show and talk about WOWZA. I had spied at least a dozen walking advertisements for Syc Fuk all night before the show--girls and boys with punk written all over them--all inspring DIY ideas for skull-and-bones obsessed me. The shirts and sweatshirts with huge skulls on the back identified who was an Unwanted Kid, if the outrageously gelled spikey hair, heavy makeup and chain links weren't clear enough.

SycFuk was the only collection to show menswear.

Taking a look at the racks of urban streetwear by SycFuk.

Photographs and recordings taken at HOB by permission of HOB Entertainment, Inc. Photos taken by myself, by the designers, 944dotcom, and ApparelNews.


  1. *gigglesnort* COWGIRL HEAVEN...?

    Wonderful post PA! Absolutely adoring your take on GOCI :) lovely <3

  2. whoaa.,.every one is looks wonderful :))

  3. Ohhhhh my !! You went to another fashion show again:) So so awesome!

    All these collections that I'm seeing,I want them all! So chic and girlish,which I really adore. And getting to go backstage to meet with the designers. Wow,I wished I was there too

    big hugssssss love you girl !

  4. i envy u :p

    love this posts and all the photographs

  5. Hey red carpet lady!

    You must be having so much fun by the looks of the pictures. Great coverage, I feel like I was there with you!

  6. wow, what a massive post, darling! :))
    I love these photos & videos, thanks for sharing,

  7. Thank you for your coverage! :)

  8. Wow Patty Ann!! You're so lucky to cover this event. It looks like you had so much fun! And who wouldn't with all these fabulous pieces and backstage access!

    I agree with you on Cowgirl Heaven. The collection is very nice and no way reflects the name. Maybe they should just call it design heaven. =)

  9. Yeah,Cowgirl Heaven's name is different but what what an amazing Designer.Her link goes to an old myspace page..No worries I googled a current .www.cowgirlheavenfashions.com.Also you mentioned the name was (overheard).Is she popular in L.A? I think I'm obessed now..LOL

  10. WOW!!Cowgirl Heaven.Though here Name does not match her collection at all..Dont ignore her well-made collection..I was at the show and she stole the spot light.Her collection was the best..

  11. Looks like you've been busy! I didn't know you'd been to Oxford! At the university or at a school or something? I'm at St Anne's at the moment...


  12. I love the colors and the dresses.
    I saw goci collection in Fashion TV and I loved it.
    Thanks for visit my blog.

  13. Wow, do you live a tres exciting life lady! I don't get that name, but her collection is gorg. Such intricacy!

  14. Re:Awwwww,you're too kind with your comments !! heeee

    I want to meet you in person toooo ! Must plan a trip to visit sooonnn <3

  15. loving the totally nude outfit!

  16. Hi from Paris!

    Thank you for leaving a comment on my fashion blog. Your post is wonderful - such a magnificent show! I adore the light green babydoll dress. I'm a real babydoll gal! Eternally;)

  17. Hello dear,

    Thank yo so much for your kind comments, you are so sweet!
    I love your blog, how nice to post from your fashion experiences, it's really awesome to have access to see all of these!
    Some of those pieces are so beautiful:)
    I hope you'll have a blast this weekend!
    I invite you to join my fashion community anytime you want:www.vogueicon.com


  18. Hey dear! how's going?
    i'm glad you like the cartoons haha :)

    Thank you for your nice comments. Love the blue dress! it reminds me Alice in Wonderland too.

    Have a great weekend, xoxo.

  19. this is a gorgeous post!
    love the shots darling, totally fun and beautiful
    thanks for sharing!!!!
    and thanks for the sweet comments, ive linked you!

    check out my blog @

  20. this is awesome! so many pics/videos to take in, hehe. thanks for sharing!
    thanks for the sweet comment :)

  21. your blog is amazing!!!!love it!!! i follow it
    :-) Thanks for your beautifull comment on my blog...i'm very happy for it :-) i'm Annachiara...Nice to meet you :-)

  22. Oh my, you're truly going places! This is such a great post, can't imagine all the work that goes into a fashion show like this! You're a lucky girl though, seriously, what do you do?

    Happy Halloween!!!

  23. So cool!

    Thanks for the comment on my blog!


  24. Faaaaaaantastic! I'm so jealousssss!!!



  25. oh my! i must say that i like goci and private arts the best. every piece in the goci set is stunning - from color pallette choice to draping. and private arts seems like a fun new take on lingerie!

    glad you had fun! these photos look amazing...


  26. Oh my goodness this is an amazing post, reminding me yet again why I love your blog. Sorry about my lack of commenting etc I have been having computer trouble! This looks like an amazing event, the clothes are amazing and you are oh so lucky to have been involved. I love your new header! xo

  27. Wow, fab pics! Love that baby doll dress with the off the shoulder sleeves!

    Looks like you had an amazing time!

    xo, Becs

  28. Woah...do you work in the fashion industry or something?

    thanks for the comment on my blog. :)

  29. Hi dear! Great photos, esp. loving the Garden Party line- so feminine and fun!

    x ws x

  30. Looks like you had an amazing time!

  31. oeoeoe those shows are so good-looking! very talented designers. cool you went there and got to meet with the designers themselves. love love love it all.

  32. oh and I added you to my favorites. :3

  33. this is such a long post ! but it's totally worthed ! all of the runway pics feature awesome frocks !

    am following ur blog .
    mind following back ?

  34. this is such a long post ! but it's totally worthed ! all of the runway pics feature awesome frocks !

    am following ur blog .
    mind following back ?

  35. This looks so incredibly fun, WOW great coverage thanks for sharing.

    There are so many great peices here i seriosuly wouldnt know where to start

  36. Wow your life seems so exciting! That's great that there's a whole event for emerging talent. Emerging designers often have a more interesting point of view and are more creative than some of the big names!



  37. omg you went??
    totally random but...

    rina palma's my cousin!!!

    sadly, i didn't get to go, but it looks like it was a lot of fun! :)

  38. Oh yay, Garden Party :) She had her stuff in one of my fashion shows, she is my favorite!! :)


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